Creative Excellence: On the Uses of Weirdness and Unpredictability
In the third installment of Tag’s series exploring industry trends and developments, Rik Grant argues that thinking boldly and taking risks is the key to creative people actually remember
5 Strategic Shopper Marketing Tips for Canadian & US Brands’ Retail Success
As economic conditions fluctuate across Canada and the U.S., retail, and Consumer Packaged Goods (CPG) brands are continually adjusting strategies to meet evolving consumer behaviours. Factors such as inflation, higher interest rates, and sustainability are impacting both of these North American markets. Although both countries share similar challenges, consumer responses vary, necessitating nuanced marketing and […]
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Challenge to innovate Demands for content are rapidly changing and evolving. Brands are faced with the challenge to innovate and evolve their own content systems to keep up with the consumer demand for a wider variety and larger amount of content than ever before.
Creative Excellence: The Underutilised Magic of In-Store Retail Experience
In the fourth installment of Tag’s series exploring industry trends and developments, Neil Thomson makes the case for taking the Christmas TVC magic and extending it to in-store experience